Target’s communications director, Molly Snyder, told : “Target supports inclusivity and diversity in every aspect of our business and has a long history of supporting the LGBT community through giving, volunteerism and event sponsorship and participation. Target will Donate 100% of PRIDE Merchandise Sales to Family Equality Council. The t-shirts, 10 varieties, promoted pro-gay themes such as the rainbow coupled with the word “Pride” or “Harmony” and “Love is Love.” A typical ad for one of the t-shirts read: “PRIDE Mens Heather Grey Rainbow Colorblock Crew Graphic T-Shirt. agreed to sell t-shirts in its stores nationwide for $12.99 to help the Family Equality Council raise $120,000 towards the defeat of the Minnesota Marriage Amendment in the Great Lakes State this November, according to Minnesota Public Radio. announced it would sell “gay pride” t-shirts and donate 100 percent of the proceeds to the Family Equality Council (FEC), a group that, among other issues, supports same-sex marriage and works to remove restrictions against LGBT persons adopting children. () – For June “Pride Month,” dedicated to celebrate lesbian, gay, bisexual, and transgender persons, the Target Corp.